Direct Mail Copywriter Business

Description

Millions each year are spent on direct mail copywriters who write the words that go into direct marketing efforts for businesses, such as direct mail and the internet.

Some companies, like publishers and non-profit organizations, may put aside more than a million dollars just to spend on people who can write mostly simple letters. And that's just the tip of the iceberg when it comes to hiring direct mail copywriters. There are hundreds of direct marketing companies with budgets much bigger than that.

Copywriting is lucrative, enjoyable and perfect for someone who wants a flexible schedule.

What Skills Do You Need?

Copywriting is different from any other kind of writing.

This is not so-called "creative" writing. You’re not writing novels or poems. Just books, newsletters, regular letters, reports... communications with people to convey ideas and information for your clients. You won’t be after literary prizes or even have to care about punctuation or other "rules" of proper writing.

According to a letter from AWAI, the famous learning institute for writers and artists, " Companies use direct-response to sell everything from mattresses to financial newsletters...from health supplements to credit cards. They do it because a good direct-response promotion can bring in millions of dollars in sales for a fraction of the cost of opening a storefront or selling wholesale to retailers. "

There are a few simple secrets you need to learn. Secrets like the "secret architecture" of a direct mail letter...the "golden thread" idea...the secret of "transubstantiation"...the "categorical imperative"...and a few others. (The course is written by Michael Masterson, among other experts.)

And besides the ability to write persuasive copy, all you really need is a simple typewriter or computer and a comfortable chair. It really is that easy.

How Much You Can Make

Most of the writers in this industry make anywhere from $50,000 to $250,000 per year. The top stars in this business earn $500,000. There are people who easily make half a million dollars per year...some just for writing a single sales letter each month. That's more than most lawyers make. More than most doctors...CEOs...dentists... Plus, the work is infinitely easier!

Resources

Michael Masterson’s Course for Six-Figure Copywriting - A comprehensive home study course that will teach you how to become a direct marketing copywriter.

To read the letter about Michael Masterson’s
Six Figure Copywriting Course, visit this page