Review: Instant Sales Letters

You're here now because you're smart enough to realize sales letters kick-butt when it comes to marketing a small business -- but you have no idea how to write a sales letter.

You could also be here because you know how, but you simply don't have the time to write one yourself because you're busy running a business 24 hours a day.

Or, on the other hand, you may be here because you've heard about Yanik Silver and wonder if his sales letter templates are what everyone's saying they are.

Yes, Yanik is legit.

He's not as young as he was when he created Instant Sales Letters.

But he's still a relatively young man who has become one of the top direct marketing copywriters in the US today.

If you're an experienced marketer and already know the power of a simple sales letter, you may want to skip to the next section. If you would like to hear why sales letters work (and have been proven to do so) then read the following three reasons why you need a sales letter:

1. They're personal. Just like the days before the internet made sending messages impersonal, letters still have that feeling of one-on-one and personal communication. Of course, it has to be written using the proven pursuasive structure direct marketers have been using for a hundred years.

2. They're not an ad. People don't want to be sold. Ads in the paper and yes, even postcards say, 'Hey, I've got something to sell you!' A letter doesn't do that. Sure, if it's done the wrong way and written poorly, making you sound like a used car salesman, it's going to scream 'I'm sellin' and it won't work.

But if written correctly, you'll see instant profits from a simple sales letter.

3. Most small business owners don't get it, so they don't use letters to communicate! Writing a letter is far from easy. It's much easier to pay some kid a few hundred bucks to design a postcard, print it and drop it in the mail. But the fact it's hard to create an instant sales letter is to your advantage if you start sending letters to your prospects and customers!

About Yanik Silver's Instant Sales Letters

Instant sales letters are a simple, guaranteed way to increase your profits. Just like Yanik says, you simply fill in the blanks and print out a sales letter.

Although of course, you do have other options. But they're going to cost more and take more of your time.

You can learn how to write your own sales letters

A skill that is invaluable to your business is to spend a little time learning how to write direct marketing copy.

You can take a course and learn how to write effective sales letters that bring you greater profits and anytime you need to write a letter of any kind, you'll be able to do it.

This could be a winning proposition in the long term and I do recommend you learn how to write effective copy.

But isn't it easier to just fill in the blanks?

You can hire a copywriter.

Although you can spend as little as $500 on a "rookie," you're better off investing the $1,000 or more on a veteran direct mail copywriter (some profesional DM writers, like Dan Kennedy, charge around $25K to produce a letter.)

This is not a bad idea if you have the money to invest and you'll probably get your money back ten times over.

And even the cheapo rookie may actually do a decent job. But without a track record of a pro, you may be taking a shot in the dark.

Which is why I recommend you use instant sales letters.

I enjoy writing my own copy and the challenge it brings every time I sit and stare at a blank screen. And frankly, there are writers who simpy blow me away when it comes to writing copy.

I own and have used the templates I got from Yanik Silver's.

I've used them on my websites and I've mailed out letters for one of my businesses in the past with pretty good results.

You're better off reading Yanik's letter about his letter templates, but here's a brief description.

Even if you're not ready to send out a letter today, click here to sign up for Yanik's FREE Direct Mail Course